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The Latest Customizable Eyeshadow Kit

Bare Minerals Buxom brand gets it right.

Personalized cosmetic palettes are all the rage right now in beauty. Why? Because the consumer can buy, try, mix and match and then refill on their favorite colors! Bare Minerals' Buxom brand nailed this trend with the new Customizable Eyeshadow Bar Palette. Exclusive to Sephora and Sephora online, products are $40 for six eyeshadows and palette; $14 for a single and compact and then $12 for single eyeshadow.
 
Explore this spectrum of 40 fabulous eyeshadow hues featuring primer-infused technology to help keep color locked in place, according to the company. These eyeshadows have a powerfully-pigmented formula that glides onto lids—delivering intense payoff with an ultra-luxe, powder-to-silk feel. With finishes ranging from plush matte to shimmering metallic to sparkle and duo-chrome, each shade offers eye-catching possibilities.

So far, the product has almost 2,500 “Loves” on Sephora’s website!
 
 

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